2012 Election / Double Latte Project / Elections / Emily's List / Hillary Clinton / PACs and 527s / Philanthrophy / Political Trainings / Selection Profiles / US Politics / Women and Politics

Double-Latte Project December 2011 – Emily’s List

This month’s Double-Latte selection is EMILY’s List otherwise known as Early Money Is Like Yeast List.

Why EMILY’s List

Unfortunately, the role of money in campaigns has increased dramatically and causes the accessibility to running for electoral office to be contingent on the access to millions of dollars, especially at the national level. To assist in the need, political parties and organizations called Political Action Committees (PACs) were created to collect funds to support candidates around issues or group membership. When discussing PACs who fundraise based on “Women’s Issues” and their influence on the trajectory of women politicians in United States politics, EMILY’s List is a positive catalyst.

In their twenty-six years of existence, EMILY’s List has raised almost $83,000,000 dollars for female Democratic candidates and their successful formula has been duplicated and imitated on various levels across the United States. Some examples of PACs that have developed from the EMILY’s List model are The Wish List and Maggie’s List, more obvious adaptations, as well as  Women Campaign Fund PAC and WUFPAC (Women Under Forty PAC), their Emily List influence is not as obvious.

Additionally, EMILY’s List has been central to the election of several influential female politicians in the United States such as Hillary Clinton, Debbie Stabenow and Maria Cantwell, who are listed in the photo above, as well as Claire McCaskill, Patty Murray and Debbie Wasserman Schultz. With the 2012 election cycle less than a year away, EMILY’s List’s work will be an important factor in ensuring that key Democratic women incumbents are re-elected and new Democratic challengers are elected.

In summation, the influence of EMILY’s List is wide spread and the continuance of their mission and the broader mission of increasing the number of women in electoral office is needed in the current US Campaign climate which is why EMILY’s List is this month’s Double-Latte Selection.

About Emily’s List

According to their official website:

EMILY’s List is dedicated to electing pro-choice Democratic women to office.

EMILY’s List chooses to do this in several ways. One way is by the way I shared above, fundraising for pro-Choice Democratic female candidates running for electoral office. Another way is by training women to work on political campaigns through their Training Program & Job Bank. An additional way is by mobilizing women voters through their Women Vote! project which through research, information technology and grassroots mobilization works to increase the number of women going to the polls on election day.

EMILY’s List & Importance of the 2012 Election for Women in Politics

As shared on the website of Double-Latte Selection The 2012 Project, the 2012 election cycle is a unique opportunity that only comes once a decade for women to make gains in their representation in electoral politics.

Basically, elections ending in two i.e., 1992, 2002, 2012 are the first elections that reflect new representative districts based on the updated US Census numbers. Because of the re-drawing and shaping of electoral districts nationally and locally that happens in this process, new seats are created that create an opportunity for women and other underrepresented groups to enter into US politics (the US has a severe incumbency problem e.g. once elected many politicians can stay in office until death like Strom Thurmond and Robert Byrd).

Where EMILY’s List, for me, comes into the picture with the importance of the 2012 Election cycle is two fold. One, EMILY’s List provides key funds for female political incumbents to stay in office and continue their work as well as gives opportunity for newcomers in key races. Two, EMILY’s List through their training program increases the probability that quality campaign workers can work with female candidates who are either new to running for office or represent key races on national and local levels.

In a time where “women’s issues” like birth control coverage by insurance companies and a women’s right to choose are being debated to overturn, shouldn’t our nation’s legislative bodies descriptively be represented by the effected constituency group i.e., women? No matter where you fall in the above debates the importance of the voices of the group most directly affected by these debate outcomes are important  from either side of the isle. Yet even though women are fifty percent of the US population they make up no more than twenty-four percent of the representation in legislative bodies nationally and state-wide.

And this is why EMILY’s List is important for the 2012 Election cycle. Their campaign contributions combined with their political training of women to work on campaigns combined with their mobilization of women voters will help assure that gains are made to make US Legislatures nationally and state-wide more reflective of its 50/50 population.

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8 thoughts on “Double-Latte Project December 2011 – Emily’s List

  1. LinkedIn has a great feature that connects with your existing
    email accounts and allows you to invite anyone you have
    interacted with to your network. This means that you might reach people you interacted with
    once or twice, or people that you haven’t spoken with in a while.
    This is a powerful tool, but are you using it effectively
    in your marketing?
    LinkedIn as a Data Collector
    Look at all the ways you can collect data from people.
    The easiest metric to track for most is their email addresses,
    so ask people and promote their use. Create
    mailers or offer contests via email registration. Remember, each
    email you collect is another potential LinkedIn profile waiting to be connected to.
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    receive an invite from you, which means more
    customers to interact with.
    Easy Ways to Connect on LinkedIn
    So, what are some easy ways to connect with users and get them to want
    to network with you? Many companies have started suing LinkedIn as a corporate blog to promote brand awareness.

    These blogs might not even have anything to do with the products being sold, but they might tie in with corporate culture or offer up some helpful knowledge
    or technique. This is called generating substance,
    and if you want people to see a value in your postings, you need to
    provide that substance, otherwise they simply won’t care.

    The nice thing about this is you don’t have to be a multi-faceted business guru to provide content.
    Maybe you promote an interesting link of the day, or maybe you repost a news story
    about something company-related (please give credit if you do this.).
    It could even be a humorous blurb or story, or even a business-appropriate joke to keep
    your network’s attention. The only constant is that
    the postings stay constant. If you start it, then maintain it to help build that
    brand awareness. Remember, people won’t actively look for you if they
    don’t know you exist.
    One great way that some companies have started building a loyalty network is through promoting their employees.
    Some companies will offer a spotlight on their employees, showing off
    the projects they have done or discussing their high points.
    This not only helps to ensure your employees feel valued, but it also helps to paint your company as more human, which is something you want
    when trying to get people to connect with you.
    Pitfalls and Things to Avoid With LinkedIn
     
    Most of what has been discussed here has been the positives of
    using LinkedIn for your promotions, but there are some pitfalls you may want to avoid.

    Again, not all marketing works for all niches and some can be turned off more
    easily than others.
    For starters, when advertising with a graphic, consider the
    context that your audience will view it in. LinkedIn is business to business networking.

    Is your picture one that would be considered safe for a business networking platform?
    Yes, attractive, nearly-naked people tend to
    get clicks, but are those the kind of ads people at major
    corporations are going to be more than likely be turned
    off due to lack of professionalism? Consider your content in your pictures before posting and make sure
    your graphics are a good match to your audience and marketing message.

    Second, watch your language. While on the surface, this could be taken as do not
    swear, on a deeper level, you have to consider what a company will
    filter for and what they will allow. Some words tend to trigger web filters pretty
    easily, so be careful about your verbiage.

    Also, look at the message your words send. Are you trying to be edgy, dynamic, endearing?
    Do your words properly convey the message you want people
    to see? Sometimes people get so wrapped up in sending out
    a strong message that they fail to consider if it is the right one.

    Third, don’t verbally tie yourself to a region or company if
    you can help it. While you may want to highlight a company on a landing page or
    maybe you are geared towards a certain region of the world, you don’t want to inadvertently
    exclude potential customers because they think your ads don’t immediately apply to them.
    Remember, you can focus your ads in terms of companies and locations ahead
    of time, so listing out that info in the actual ad might prove redundant.

    Fourth, don’t slack on your content. It can be easy to start with a big
    push, but the number one thing that kills
    an audience’s interest is inconsistency. Don’t slouch on your posts.
    Make sure you dedicate a certain period of time each day to providing some form of content.

    If you can’t or think you might have problems with this, hire someone
    to do it for you or spend a day or two generating multiple posts so that you can just plug
    and play. However you do it, just be sure to keep doing it.
    You are setting an expectation of service as accompany when you post,
    and to do so inconsistently will send a bad message abour what your company
    considers professional.
    Fifth, be careful on rebranding. Some smaller companies take the philosophy of
    experimentation a bit too far and keep trying to reinvent themselves every month or quarter,
    but the truth of it is that many companies form bonds over the long term with clients, and just because you announce
    a name change or a new logo, that doesn’t mean that
    your clientele is paying attention. To build your brand, you need
    consistency, so stick to a logo or name and try to avoid being so edgy that you
    can’t make up your mind about your name. Remember, you’re a business, not a
    rock star.
    LinkedIn Final Thoughts
     
    LinkedIn is a wonderful tool for reaching people in the business
    world.

  2. There are many types of tiles available nowadays. The method of
    tile cleaning will depend more on the tile type.

    However there are couple of things to be followed
    to add the sheen and glow of the tiles.

    Do the regular floor cleaning
    Clean the spills as soon as they occur

    It is very crucial to clean dirt and water too as soon as they are split
    to prevent the stains. Place a doormat which helps in reduction of mud or dirt entering
    through footsteps.

    There are basically following tile floors where in one will use the tile and
    grout cleaning process, types of tiles are as follow -

    Ceramic
    Porcelain
    Stone

    Porcelain Tile cleaning

    Porcelain tiles maintenance is not difficult if the surface is
    cleaned regularly. The surface can be vacuum cleaned every day or just sweep
    it. The wet mopping is required once in a week. Use of mild floor cleaners will do for the mopping.

    One can make it at home by mixing vinegar and water.

    Ceramic Tile Cleaning

    The rule is followed here as well; remove the dirt as soon as possible.
    Vacuum clean the tiles every day or a simple broom can be used.

    Plain water or the special ceramic tile cleaners can be used for the wet mopping.

    Stone Tile Cleaning

    One need to be careful while cleaning the tiles made of stones as they are natural minerals.
    Never use harsh floor cleaners. Sweep or vacuum clean.
    After using any floor cleaner use a dry mop to soak any
    type of liquid residue.

    Grout Cleaning

    Along with the tile cleaning it is very important to regularly clean the grout, i.e.
    the lines between the tiles. Hence tile and
    grout cleaning goes simultaneously. Grout is porous in nature and
    attracts dirt, grease etc. The surface looks shabby if the grout is unclean.
    It can also be a cause of mildew or mould in the damp areas like bathrooms.
    It is best to have a seal (colour or clear) on the grout which will not only protect the surface but also acts as an anti-fungal agent.

    Many a times it gets difficult to maintain the floor due
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    tiles and size of the tiles to be cleaned.

    Following steps are followed for the tile and grout cleaning after you contact
    us-

    Pre inspection of the tiles and floor.
    Shifting of the furniture, if any, from that space.
    Dry Sweeping of the surface
    Application of the suitable cleaning solution.
    Cleaning the surface with a soft pad.
    High pressure cleaning
    Mopping and drying the surface.

    We have our experts who carry special tools to do the tile and grout
    cleaning; the grout sealing is also done if
    ordered.

  3. Your automobile isn’t just a vehicle for taking you from
    point A to point B; it is a major part of your life. When you bought your
    first car you promised it by name to take
    good care of it and love it forever, but things happen and life goes on. Maybe there is a new car in your life, or maybe you
    still have the old jalopy you first fell in love with, and you want to take
    better care of it. You already give your car the best oil and fuel
    to take care of the engine in top condition, but what do you do to keep the auto body in good
    upkeep?
    When people think of a car body, they think it completely cosmetic, and
    so a lot will ignore it other than a wash and maybe a wax if they feel
    flashy. Auto body shops do much more for a car than cosmetic treatment.
    Other than the usual paintjob you can get from an auto body shop,
    they also do repair work on scuffs, scratches, dings, dents, and even replacing bumpers and mirrors.
    Fixing your bumpers and mirrors at an auto body shop
    makes sense; you need those to drive safely so they are not considered
    vanity, but what about scuffs, dings, and dents?
    Depending on the position of the dents, they can actually reduce highway
    gas mileage, and a car that’s owner looks like they don’t care about it, then others won’t care about it like if they hit it in a parking lot with their car door, since
    what is one more scuff?
    A good auto body shop will make sure that the repairs done to the body of your vehicle will make it look like
    it did when it came from the factory. Don’t settle for an auto body shop that will try and force unneeded treatments on you so they can make more money, and they
    can even go as far to try and scare you into using them, citing car insurance requirements and
    the like. Chose a reputable, honest auto body shop, that will treat you
    fairly, and never push you to add any unnecessary repairs
    that you don’t need and don’t want; we believe you as a consumer
    have the fundamental right to spend your money where you want.

    If your car or vehicle is in bad appearance, it can affect the integrity and safety of the car, not
    just how good it looks. When you realize you need to go to an auto
    body shop to fix your car’s body, don’t go with just any store, and choose a reputable repair shop
    that has a reputation for fair and honest dealings.

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