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Double Latte Project October 2011 – Women’s Media Center

This month’s selection, The Women’s Media Center, got my attention because I enjoyed that they do a little bit of everything when it comes to media. They create news media, train people in media and they do research around media issues (mainly the lack of women in mainstream media).

According to the Women’s Media Center:

Male guests outnumber female guests one to four


Women hold less than 3% of media decision making positions

To shift the above:

The Women’s Media Center makes women visible and powerful in the media. Led by our Interim President, Julie Burton, the WMC works with the media to ensure that women’s stories are told and women’s voices are heard. We do this in three ways: through our media advocacy campaigns; by creating our own media; and by training women to participate directly in media. We are directly engaged with the media at all levels to ensure that a diverse group of women is present in newsrooms, on air, in print and online, as sources and subjects.

Why I Selected The Women’s Media Center?

One of the areas that I am highlighting with this year’s Double Latte Selections is Public and Independent Media which I feel is very important in any society. Additionally,in my own personal research I research female elites in electoral politics and while what the Women’s Media Center does is not directly connected with Women and Politics they are assisting in an area that is an important cog in politics today, the media.

Looking to recent coverage of female political candidates, one of the best ways to improve how women who pursue electoral politics or political positions are perceived is to have more people that “look like them” to participate in the reporting of politics. Please note that I put “look like them” in parentheses as it is a loose reference as not all women are alike simply because they are women. Additionally, it is not a complete solution to just add more women to media and stir as simply because more women are reporting the news it does not automatically mean that they will report on female candidates any better than the men are currently doing are. However, adding women does increase the probability of a positive shift in the reporting practices on women in politics, especially if some of the new women in media are trained by groups like The Women’s Media Center.

So please check out their website, follow them on Twitter, like them on Facebook and view their YouTube page and of course take time to donate especially if you like what you see!!

Until next time,



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